WRITING SHOWS YOUR PERSONALITY

A few things came to me when I read a book which I want to share with you. Firstly, it uplifted my understanding of myself. Second, it suggested ideas that I could use to make situations easier when there seemed to be no hope of getting over things that were impossible to resolve. One suggestion was to approach things with a mindset that things would turn out how you wanted them to go for you. The importance of using these was making use of memory. It could make us do things that we never thought were possible when our thought becomes fragmented. But it could only happen when we volunteered to grow a concept and be profound with our thinking. Alongside that would be us having an opinion that was right for us. So, when I came across the different options to make things happen, not only for me but also in helping others, I grabbed the opportunity to make it work. The flexibility it allowed was incredible, which make processing thinking clearer. In all of what was going on, one thing that stood out for me as I read the book was how exciting the direction was taking me. Another was the intended vulnerability unless there was a concept that would not divert an original opinion. By now, you might guess that I’m talking about learning from a practical book that talks about ways of doing things. I find it helpful to visualize myself at a level. It is an anticipation of getting something out of the book to build upon and perhaps sustaining me for many years. Written By: Veleta Hayles

Crowd Culture: Social Media's Trend.

by: Douglas Holt. In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago, most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness, and form factor became the lingua franca of branding. But despite all the excitement, such efforts have had very little payoff.

As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?

To solve this puzzle, we need to remember that brands succeed when they break through in culture. And branding is a set of techniques designed to generate cultural relevance. Digital technologies have not only created potent new social networks but also dramatically altered how culture works. Digital crowds now serve as highly effective and prolific innovators of culture—a phenomenon I call crowd culture. Crowd culture changes the rules of branding—which techniques work, and which do not. If we understand crowd culture, then, we can figure out why branded-content strategies have fallen flat—and what alternative branding methods are empowered by social media. Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the mass market. But social media has changed everything. Social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration. Now that these once-remote communities are densely networked, their cultural influence has become direct and substantial. In Summary Consumers are more interested in following a certain crowd that interest them than the whole mass and using influencers with similar brand message other than the company's brand themselves makes them stand out. Ability for a brand to understand its customers as people with interests and key into those attributes makes the brand closer to its target audience.

Written By: Veleta Hayles

Comments

Mary Beard Pompeii “The life of a Roman Town”

The reading of this early and brief episode of Pompeii is to emphasise the discovery of a natural disaster in which thousands perished. It delivers a concept of a Contemporary and historical Romantic account of Pompeian and shows the volcanic eruption of Mount Vesuvius in 79 CE destroyed the town.

The existence of the Pompeian was evidence of the plastic used to preserve findings of people, dwellers, and their artefacts. Much was to be discovered years later. The people who found the artefacts and evidence of the Pompeian's were amazed at the closeness and richness of lives preserved, could be examined to appreciate a town and people. The excavations show well-maintained existence of Pompeii's people's possessions, lives, travels and jewellery.

Much reflected moments when they fled from the disaster that ultimately engulfed their town. Consistencies of their lives were dominant factors in knowing who they were and how they fared in the popular Forum with the gladiators whose living raised the town’s amusements at the time. The evidence of those that perished must have been terrible to encounter their last moments when molten rocks, deadly burning gases travelled at high speed and blocked the Pompeian from escaping the torrent of disaster around them.

The discoveries became a lasting interest as the destruction ravaged the town and consumed people everywhere. Findings maintained clarity of the people and their lives. Interesting encounters were facts of the gladiators’ existence, and advertisements about their shows. Significant emblems were written on tombs.

One inscribed, “Hello Issa," from Habitus, another was, "Hello Occasus," from Scesiniaus. Habitus responded with a large testicle" with the inscription, "Hello Habitus from your mates everywhere."

Firmus, a popular figure, had thousands in cash donated at his funeral, including a distinguished portrait of a Roman shield, a significant memory of his life in the company of the gladiators, which were considerably more expensive burials than the ones given to fugitives in Pompeii. Pumice, a fine-grained volcanic stone, was popular in the town, where hundreds of Pompeians fled to escape the volcano. The melted plastic used as preservation showed the Pompeian facial expressions, the muffled significance of the frightful experience they endured. The culmination of pumice and detailed plastic histories of close relatives and inhabitants as they fell, it was significant to identify bodies close to the Forum in Rome. A man with substantial burly eyelashes pulled the cloak he was wearing to cover his head from falling ashes and debris from the volcanic eruption; the man perished with his wife and daughters. He had rings, earrings, keys, and cash with him, and his wife lifted her dress to make her feet lighter to run with her little bag filled with silver spoons, goblets, medallion, and a rear sculpture of a boy from the Baltic. A slave was found in a garden close by who couldn't escape with the iron that bounded his ankle. Another find was a wealthy lady who showed her body to gladiators at their barracks. Elsewhere was a little girl clutching her mother. Years later, Primo Levi likened it to the moon skies turning black in a poem.

“The Girl-Child of Pompeii”

Since everyone’s anguish is our own, We live ours over again, thin child, Clutching your mother convulsively As though, when the noon sky turned black, You wanted to re-enter her. To no avail, because the air, turned poison, Filtered to find you through the closed windows Of your quiet, thick-walled house, Once happy with your song, your timid laugh. Centuries have passed, the ash has petrified To imprison those delicate limbs forever. In this way you stay with us, a twisted plaster cast, Agony without end, terrible witness to how much Our proud seed matters to the gods.

Written By: Veleta Hayles